How much does a WordPress website cost?
WordPress build costs by size, plus the ongoing costs people forget.
WordPress powers a huge share of the web because it's flexible, familiar, and easy for non-technical teams to update. For content-driven sites and blogs, it's often the most cost-effective professional choice.
Build cost depends on whether you use a proven theme or a custom design, and how many custom features and integrations you need. Remember to budget for ongoing hosting, plugins, and maintenance too.
Typical cost by project size
Professionally built, custom-designed, with a few integrations. Ranges are rough planning figures — not a quote.
| Project size | Cost (USD) | Cost (INR) | Timeline |
|---|---|---|---|
| Small | $4,600–$6,900 | ₹150,000–₹230,000 | 2–5 wks |
| Medium | $6,200–$9,300 | ₹200,000–₹310,000 | 5–10 wks |
| Large | $8,700–$13,000 | ₹290,000–₹430,000 | 10–20 wks |
INR uses local market rates, not spot exchange rates. Your exact price depends on features and detail.
Cost by build approach
The same medium-sized project, priced across the common ways to build it.
| Build approach | Cost (USD) | Cost (INR) | Timeline |
|---|---|---|---|
| WordPress | $3,900–$5,900 | ₹130,000–₹200,000 | 5–10 wks |
| Webflow / no-code | $3,900–$5,900 | ₹130,000–₹200,000 | 5–10 wks |
| Custom code | $6,200–$9,300 | ₹200,000–₹310,000 | 5–10 wks |
Cheaper up front isn't always cheaper long term — the right choice depends on your goals.
What affects the price.
Theme vs custom
A quality theme customised to your brand is affordable; a fully custom theme costs more.
Plugins vs custom code
Off-the-shelf plugins are cheap; bespoke functionality is where cost grows.
Content volume
Migrating or creating a lot of pages and posts adds time.
Ongoing costs
Hosting, premium plugins, and maintenance are recurring — factor them in.
Performance & security
Making WordPress fast and secure takes proper setup, not just install-and-go.
How to keep costs down.
- Start from a solid theme and customise rather than building a theme from scratch.
- Prefer well-supported plugins over custom code where they fit.
- Choose managed hosting to reduce maintenance headaches.
- Budget a small monthly amount for updates, backups, and security.
Common questions.
For content sites, usually yes up front — it reuses themes and plugins. For complex apps or very high performance needs, custom can be a better long-term investment. See the platform table.
Hosting, any premium themes/plugins, and maintenance (updates, backups, security). Budget a modest recurring amount to keep it healthy.
Yes — that's a key reason to choose it. With a good setup, non-technical staff can update pages, posts, and images without a developer.
The old rules don't apply here.
Your competitors are settling for ordinary. You don't have to.